Service
Data Monetization
Your data may have value in surprising ways. We help you discover and execute novel monetization strategies.
Data you already have might be worth more than you think.
Have you ever considered that your data might have value to someone other than you? Someone who might pay you handsomely for it?
A farm equipment manufacturer collects usage data from tractors, then sells it to hedge funds predicting crop yields.
A cycling fitness app tracks routes, then sells aggregated data to cities improving bicycling infrastructure.
A cloud company monitors their hard drives, then sells the reliability data to consumer review sites.
What these companies have in common is that they collected data incidentally, during the normal course of business, and then found unexpected markets. Some pivot entirely into data arbitrage, giving away products for free and experiencing massive growth.
What we deliver
- Brainstorm potential applications for your novel datasets through monetization assessment
- Work with data brokers to estimate demand and pricing
- Find the right channels and marketplaces for selling your data
- Source complementary third-party data that enhances the value of yours
- Design and package data products for usability and licensing
- Build the business model and revenue structure around your data product
How we engage
We start with a discovery conversation to understand what data you generate, followed by an assessment phase where we evaluate market potential. From there, we help with packaging, pricing, marketplace selection, and go-to-market strategy.
This is inherently creative work. It means finding value where others haven't looked. We bring both analytical rigor and a broad view of how data markets work.